Real Estate

Why You Should Use Professional Real Estate Photography

Posted by Tim

While you can take photos of your property, you won’t be able to show off your home in the best light. Professional photographers at 360 Tour Designs have high-quality equipment and skills to make your home look its best. A point-and-click camera doesn’t produce the same results. In addition, they won’t capture the architectural impact of your property.


Professional real estate photos are essential to help potential buyers make the right decision when buying a home. A poorly taken photograph could turn potential buyers off or make them delete the listing. A well-done photograph shows the home in the best light, shows the flow of the house, and creates a mood for a prospective buyer.

Whether you want to sell your home quickly or attract investors, showcasing the property with professional real estate photos is an essential step. In fact, according to the National Association of Realtors, 89% of buyers rely on photos to make a purchasing decision. 

Choosing a real estate photographer with a proven track record would be best to get the best images for your real estate listings. If a photographer is new to this field, you should be wary of them because they might be only interested in making a quick buck. Look for someone specializing in real estate photography and avoid photographers specializing in weddings, engagements, or family portraits. 


Hiring a professional real estate photographer to take photographs of your property can have many benefits. For starters, a good photographer can help you cover the costs of the service. Generally, high-quality and appealing images can help you sell your home faster and for higher prices. This can cover the cost of hiring a real estate photographer and sometimes even make you a profit. Furthermore, hiring a photographer will make you appear more valuable to potential buyers.

Professional real estate photographers use sophisticated equipment that will help them take better pictures. Their equipment allows them to capture greater detail and depth of field in their photos. They also know how to minimize reflections in glass windows. A good photographer will also use the latest photo editing software to enhance your photos.

A professional real estate photographer will be able to change the perspective of the photo. Many amateur photographers need help to take the right angle and often end up with distorted photos. Professional real estate photographers will have thousands of photos under their belt, and they know what works and what doesn’t. Their attention to detail will make your photos more appealing to potential buyers.


The cost of hiring a professional real estate photographer can range widely. It is best to consult with a professional to determine which package is best for your needs. You should consider the size of your home before you make a decision. The size of your home may affect the cost. If your home is significant, you may need a photographer with more experience and equipment. Also, make sure you choose a real estate photographer with a good portfolio.

The price of hiring a real estate photographer depends on the number of photos and the turnaround time. Some photographers may charge a rush fee if the photos are needed immediately. Other photographers may charge a flat fee for faster turnaround times. The timeframe for delivery of the photos also depends on the complexity of your project. For example, an architectural job may require one to two weeks, while a real estate project may take just a few days.

Proper Lighting Equipment

Proper lighting equipment is essential for the quality of real estate photography. It can transform the images if used properly. A good light can highlight details such as wood detail or upholstery edges. It can also create a depth effect in the images. A tripod and a wide-angle lens are essential for creating a natural lighting effect.

There are several types of lighting equipment used in real estate photography. One of these is a real estate camera flash. These are attached to the camera’s top and synchronize to trigger the picture. They work much like other flashes but are lightweight and portable. Choosing the right lighting equipment for real estate photography depends on your personal preferences and experience.

Lighting equipment used in real estate photography is more advanced than people might think. Professionals have learned to use them wisely and can utilize them in the most effective way possible. They understand the anatomy of a property and use the equipment accordingly.

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